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Hunt is losing high-value searches
it should own
Hunt has strong product-market fit but is outranked by Enve on commercial terms and LightBicycle on educational queries. Content can close both gaps.
| Keyword | Volume | Hunt | Enve | LightBicycle | Gap |
|---|---|---|---|---|---|
| light bicycle wheels | 2,400 | #39 | #32 | #1 | Educational |
| rims carbon fiber | 1,300 | #17 | #10 | #15 | Commercial |
| bicycle wheel specifications | 880 | #96 | #76 | #24 | Educational |
| carbon road bike wheels | 590 | #21 | #8 | #20 | Commercial |
| best road bike wheels | 320 | #34 | #18 | #26 | Commercial |
| tubeless ready tires | 480 | #72 | #13 | #58 | Educational |
| carbon wheels for road bike | 260 | #17 | #1 | #9 | Commercial |
| bicycle tyre pressure chart | 590 | #74 | #35 | #66 | Educational |
Editorial expertise meets
search performance
Velora combines deep editorial expertise with modern tooling to produce distinctive, high-quality content at scale. Founded by Danny Bellion and Peter Stuart.
PETER STUART — EDITOR
Former Editor of Cyclingnews, the world’s largest cycling website. Previously Digital Editor of Rouleur. Across both roles, consistently grew digital audiences with a strong focus on conversion and commercial outcomes.
DANNY BELLION — SENIOR TECH EDITOR
Trained aeronautical engineer, ultra-endurance cyclist, and technical co-founder. Danny’s engineering background directly informs the data-driven graphics and technical visuals we produce. 20+ years across road, gravel, and MTB with deep hands-on experience in wheel builds, tubeless setups, and component testing.
All content for this project will be produced and signed off by Peter.
We built search visibility
from scratch
Month three, zero paid spend
Since December 2025
2k monthly AI citations
The same strategies can transform Hunt’s content
We built search visibility on a new domain, in an era where established authority is heavily indexed. Hunt’s existing domain trust will amplify results significantly.
Cited by the Reuters Institute
Journalism and Technology Trends 2026
Four pillars will close the gap
Large gap — LightBicycle dominates
Educational
Wheel specs explained, tyre pressure guides, tubeless setup, rim tape selection, carbon vs alloy trade-offs
bicycle wheel specs (880/mo) · tyre pressure chart (590/mo) · tubeless ready (480/mo) · rim tape (590/mo)
Moderate gap — Enve leads
Product & Tech
How Hunt wheels are designed, aero testing methodology, carbon layup philosophy, manufacturing process
carbon road bike wheels (590/mo) · carbon fiber rim (260/mo) · lightweight carbon wheels (70/mo)
Untapped
Human Stories
Rider profiles, “why I chose Hunt” stories, race reports, engineer interviews, behind-the-scenes R&D
Google prioritises E-E-A-T — real experience from real people in your organisation
Highest ROI play
Comparison & Buyer Guides
Best road bike wheels, best gravel wheelsets, best aero wheelset — structured comparison pages with spec tables, FAQs, and links to SKUs
best road bike wheels (320/mo) · best cycling wheels (90/mo) · best aero wheelset makers (40/mo)
Real voices, distinct stories
Real Voices
10-minute calls with Hunt’s product designers, engineers, and sponsored riders — turned into expert-bylined guides that build authority.
Distinct Stories
Behind-the-scenes wheel design, wind tunnel testing, carbon layup decisions. Stories only Hunt can tell — impossible for competitors to replicate.
Reactive Speed
Product launches, race results, trending searches — our tools surface coverage opportunities and turn content around while it’s relevant.
Minimal time commitment from your team. Maximum distinctiveness in output.
~30 minutes per piece. Interview + review. We handle everything else.
Six wins you get through
content alone
No site redesign, no theme overhaul, no URL changes needed. Every one of these is delivered as part of the content engagement.
Internal Linking Layer
Every guide includes 3–5 contextual links to category pages, anchors mapped to commercial keywords, and direct links to relevant SKUs.
Builds contextual authority to commercial pages · Consolidates anchors · Creates mid-funnel conversion bridges
Keyword Consolidation
One authoritative page per intent cluster. E.g. carbon road bike wheels, carbon wheels for road bike, and road bike rims carbon all served by a single canonical guide.
Absorbs informational variants · Feeds authority into primary commercial URLs · No taxonomy changes needed
Schema Layer
FAQ schema, HowTo schema, Article schema with author, ItemList schema for comparison tables — all implemented within content pages.
Increases SERP footprint · Improves CTR · Strengthens authority signals
Author Signals
Every guide carries an expert byline: “Written by Head of Wheel Engineering, Hunt.” Short bio, LinkedIn, years in industry.
E-E-A-T compliance · Strengthens informational authority · No changes to product pages needed
Comparison Pages
The highest-ROI play. Structured pages for “best road bike wheels”, “best gravel wheels” — with comparison tables, spec breakdowns, FAQs, and links to SKUs.
Competes with media · Captures commercial research traffic · Feeds product pages directly
“Shop This Spec” Blocks
Every guide ends with contextual product links: “View all carbon road bike wheels”, “Explore 50mm aero wheelsets”, “See lightweight climbing wheels.”
Drives mid-funnel conversion · Contextual, not intrusive · You control this entirely through content
Custom widgets built
for Hunt’s blog
Data-backed interactive tools that drive engagement, return visits, and backlinks. Designed and engineered by Danny using his aeronautical engineering background.
Engineering-led interactive tools
Custom widgets designed and built by Danny — using real engineering data to create tools riders actually return to. Each widget is Hunt-branded, embedded in your blog, and generates sustained organic traffic.
Gear & Cadence Calculator
Input chainring, cassette, rider weight, power — visualise optimal gearing for any gradient
Tyre Compatibility Checker
Match rim width to tyre size — instant clearance and pressure recommendations per Hunt wheelset
Aerodynamic Windflow Graphic
Dynamic visualisation of airflow across rim profiles at varying yaw angles — grounded in CFD data
Content competitors
can’t replicate
Built around Hunt’s unique expertise, original data and embedded access. Discoverable, authoritative, impossible to replicate.
How content drives
commercial pages
EXAMPLE GUIDE
How to Choose Road Bike Wheels
Targets educational queries (880/mo combined). Written with Hunt engineer byline. Full article schema + FAQ schema.
A simple five-step process
Brief
We identify topics from keyword gaps, news discovery, and your priorities
Interview
10–15 minute call with the relevant expert from your team
Draft
We research, write, fact-check, and optimise for search
Optimise
Internal links, schema, anchor text, “shop this spec” blocks
Publish
Delivered directly to your CMS as unpublished drafts via Velora
Your team’s time: ~30 mins per piece
Interview + review. We handle everything else: writing, SEO, schema, internal linking, CMS formatting.
Direct CMS delivery via Velora
Articles are delivered unpublished directly into your CMS through our Velora platform — ready for your team to review and hit publish. No redesign, no theme changes, no URL restructuring.
Ready to start with a pilot
Agree scope, pricing, and content pillars
Educational guides, comparison pages, or a mix
Identify 2–3 experts for pilot pieces
E.g. head engineer, a sponsored rider, product manager
Velora delivers first drafts within 2 weeks
Fully optimised with schema, internal links, and author signals
Refine process based on feedback
Adjust tone, depth, and focus areas
Scale to ongoing cadence
Regular content production across all four pillars
Combined keyword opportunity: ~2,800 searches/month across target terms. Each piece fully optimised with schema, internal links, and author signals.